Marcela Arrieta is proud of her soap company Majestic Bliss Soaps. Not only does it work to help clients relax after stressful days, the company tries to do as much good as possible. According to Arrieta, the soap company’s philanthropic work is just one aspect of what makes the brand so appealing . It doesn’t hurt that the soap is also vegan and cruelty-free. Arrieta spoke with FIERCE about her soap brand and why she believes companies who are doing social good are thriving.
Arrieta is the co-founder and creative director of Majestic Bliss Soap, a vegan and cruelty-free soap line.
“I’ve always loved animals. I remember growing up we had lots of chickens in our backyard. I considered them my friends not food,” Arrieta says about her decision to go vegan. “So when my mom would sacrifice a chicken for caldo de pollo the notion of eating my friend felt incredibly wrong. Later in life, as I began to study alternative medicine, I heard my teacher utter these words, ‘When you show mercy to the animal kingdom, mercy will be shown to you.’ I took this as a sign and immediately became vegan.”
It was her love of animals and commitment to helping others that inspired the soap company.
“The traditional soap that you see on the shelf, like Olay, those commercial brands, they actually use animal fat,” Arrieta says. “If you look at the label it says it there but in a scientific way. It’s there because it’s the cheapest kind of oil you can get. I stay away from any form of animal product and I source from companies who stay away from any form of animal product.”
“I put myself in the shoes of the consumer,” says the entrepreneur.
Arrieta believes that when it comes to choosing between two identical products from different companies, the company that does social good will be the one to get her money. “That’s what I incorporated into our company,” Arrieta says. “We do that on the daily. We donate our products, services, and time to organizations that do that.”
Making a special soap for the furry, four-legged members of families is also a part of what makes Majestic Bliss Soaps so popular.
Her experiences with her own dog, who deals with a rather severe allergy to grass, is what pushed Arrieta to extend her product to cats and dogs as well. To help her dog feel relaxed and soothed, so that the allergy was less intense, Arrieta began to produce a soap for pets. “They deserve the same quality as any human being,” Arrieta says about her Fur Paws soap. “I don’t see them as dogs, or cats, or pets. I see them as furkids.”